Medical Device and Diagnostics Industry
In the world of healthcare, disrupting the standard of care means getting payers, providers, and even patients to abandon what they know for something new. It’s a herculean task that many medical device companies shy away from, preferring instead to focus on incremental innovation.
Still, some companies rise to the challenge—and often they’re not industry titans but instead scrappy startups.
Here are three upstart medtech companies out to upset the apple cart with technologies that take on the current paradigm of care.
The companies profiled below have taken on this endeavor because executives passionately believe that their way expands the choices available to patients, is more clinically effective than the entrenched care paradigm and perhaps, most importantly, is more cost effective.